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PR & Media Relations — Dubai

YOUR
STORY IN
EVERY
HEADLINE

Dubai's most trusted PR agency. We craft narratives journalists want to publish and get your brand on the front pages that matter.

As seen in Gulf News Forbes ME The National Arabian Business Khaleej Times
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Trusted by 50+ leading brands across UAE & MENA

Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Partner Brand
Samsung
Gulf News
Khaleej Times
Forbes Middle East
Arabian Business
The National
Entrepreneur ME
Bloomberg UAE
CEO Middle East
Communicate Magazine
Campaign Middle East
Wam News Agency
Zawya
Gulf News
Khaleej Times
Forbes Middle East
Arabian Business
The National
Entrepreneur ME
Bloomberg UAE
CEO Middle East
Communicate Magazine
Campaign Middle East
Wam News Agency
Zawya

Why Dubai Prod Is Dubai's Leading PR & Media Agency

With 7+ years of experience and 500+ media placements, Dubai Prod has established itself as the go-to PR agency in the UAE. From press releases and media pitching to crisis communications and executive profiling — our in-house team of former journalists and PR strategists delivers coverage that moves the needle.

What sets us apart is our direct relationships with 200+ journalists across Gulf News, Forbes Middle East, Arabian Business, Khaleej Times, and every major UAE publication. We don't send mass emails — we pitch directly to the right editor with stories they want to publish.

Explore Our PR Services
Press Releases Media Pitching Crisis PR Executive Profiling Event PR Arabic Media Thought Leadership

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In Depth

Every Service,
Explained

Scroll through each service to understand exactly what we do, how we do it, and the results we deliver for Dubai brands.

Press Release Writing Dubai
Press Release Writing & Distribution
Service 01
01

Press Release Writing & National Distribution

A great press release is more than an announcement — it's a news story waiting to be told. Our copywriters craft compelling, journalist-ready press releases that cut through the noise and earn real coverage across UAE and MENA's most-read publications.

Journalist-ready copy — Written in AP style with compelling headlines, strong leads, and quotable spokespeople that editors want to publish
Wire distribution — Direct distribution through UAE national wire services and 200+ local journalist contacts across every beat
English & Arabic versions — Bilingual press releases targeting both English and Arabic-language media for maximum reach across the region
Coverage monitoring — Real-time tracking of pickups with full media coverage reports delivered within 48 hours
Get Press Coverage
Media Pitching Dubai
Media Pitching & Journalist Outreach
Service 02
02

Direct Media Pitching & Journalist Outreach

We don't blast generic emails to press lists. We build real relationships with Dubai's journalists, editors, and producers — and pitch your story directly to the people who matter, in the way they prefer to receive it.

Personalised pitches — Custom-crafted pitches tailored to each journalist's beat, writing style, and editorial interests
Exclusive story placements — Securing exclusive features, interviews, and cover stories in Dubai's most prestigious publications
TV & Radio pitching — Getting your spokespeople onto Dubai's top broadcast media: Dubai Eye, City 7 TV, and major news channels
Follow-up management — Persistent, professional follow-up that maximises your pickup rate without burning relationships
Start Your PR Campaign
Crisis Communications Dubai
Crisis Communications & ORM
Service 03
03

Crisis Communications & Reputation Management

When your brand is under pressure, every hour matters. Our crisis communications team moves fast — with a proven playbook that protects your reputation, controls the narrative, and restores public trust before the situation escalates.

24/7 crisis response — Our team is available around the clock for urgent situations, with a rapid-response protocol ready to activate within 2 hours
Narrative control — Carefully crafted holding statements, spokesperson briefings, and proactive media outreach to shape the story before others do
Online reputation management — Addressing negative coverage, removing false information, and building positive digital presence to protect your online reputation
Post-crisis recovery — A structured campaign to rebuild trust, re-establish credibility, and return your brand to positive coverage after a crisis
Protect Your Brand
Executive Profiling Dubai
Executive Profiling & Thought Leadership
Service 04
04

Executive Profiling & Thought Leadership

In Dubai's business landscape, the founder IS the brand. We position your executives as the go-to voices in their industry — securing keynote opportunities, opinion pieces in Forbes ME, and media profiles that build lasting authority and trust.

Forbes ME & top publication op-eds — Ghostwritten opinion pieces placed in the UAE's most prestigious business publications under your byline
LinkedIn authority building — Strategic LinkedIn content and profile optimisation to build a powerful executive brand with 50,000+ impressions per month
Keynote & panel speaking — Securing speaking slots at GITEX, Cityscape, Arab Media Forum, and Dubai's top industry events
Awards & recognition — Identifying and submitting for the most prestigious industry awards to build your executive's credibility and visibility
Build Your Profile
Event PR Dubai
Event PR & Launch Coverage
Service 05
05

Event PR, Product Launches & Media Coverage

Dubai loves a great launch. From intimate press dinners to city-wide campaign activations, we engineer media moments that get your brand on every front page, trending feed, and news broadcast that matters to your audience.

Press event organisation — Full event management for press conferences, product unveilings, and media previews at Dubai's most prestigious venues
Media invite & attendance — Curating and confirming the right journalist and influencer guest list to maximise coverage quality and quantity
Real-time social amplification — Live social coverage, Instagrammable moments, and real-time posting to extend your event's reach beyond the room
Post-event media follow-up — Structured follow-up with attending journalists and editors to maximise post-event coverage and feature articles
Plan Your Launch
Arabic Media PR Dubai
Arabic Media & Regional Outreach
Service 06
06

Arabic Media Relations & MENA Outreach

The UAE is a bilingual market, and half the story is told in Arabic. Our native Arabic PR team opens doors to Al Arabiya, Al Khaleej, Emarat Al Youm, and the full landscape of Arabic-language media across UAE, KSA, and Egypt.

Native Arabic content — Press releases, op-eds, and pitches written by native Arabic speakers who understand cultural nuance and media preferences
KSA & Egypt media — Relationships with Saudi Arabia's top publications (Arab News, Saudi Gazette) and Egypt's influential media landscape
Government media outreach — Experience navigating official UAE media channels including WAM, Dubai Media Inc., and government-aligned publications
MENA expansion support — If you're launching in Saudi Arabia, Kuwait, Bahrain, or Egypt — we build the PR foundation for your regional expansion
Reach the MENA Market
Press Coverage

Where Our Clients
Get Featured

Real placements. Real publications. Real impact for Dubai brands.

Gulf News Coverage
Gulf News
Print & Digital

"Dubai Tech Startup Raises AED 50M — Redefining Regional E-Commerce"

Full-page feature secured for a Series A tech startup, driving 12,000 website visits within 48 hours of publication and attracting three new investor inquiries.

February 2026Feature Story
Forbes ME Coverage
Forbes Middle East
Magazine & Digital

"The 30 Most Influential Entrepreneurs in the UAE — 2025 List"

Executive profile placement securing our client's CEO a spot in Forbes ME's annual power list, generating over 2M impressions and a wave of partnership enquiries.

January 2026Executive Profile
Arabian Business Coverage
Arabian Business
Business Media

"How This UAE F&B Brand Grew to 50 Locations in 18 Months"

In-depth brand story placed in Arabian Business covering our client's rapid UAE expansion, driving franchise inquiry volume by 340% month-on-month.

December 2025Brand Feature
The National Coverage
The National
National Newspaper

"The Real Estate Developer Putting Sustainability at the Core of Dubai's Growth"

Thought leadership feature positioning our real estate client as Dubai's sustainability champion, timed to coincide with their latest eco-development launch.

November 2025Thought Leadership
Entrepreneur ME Coverage
Entrepreneur ME
Startup & Business

"From Zero to AED 100M: The Founder Building Dubai's Next Unicorn"

Cover-story pitch secured for a SaaS startup founder, with the resulting article going viral across LinkedIn and generating 50+ inbound investor messages.

October 2025Cover Story
Campaign ME Coverage
Campaign Middle East
Industry Media

"The Campaign That Broke Every Marketing Record in Ramadan 2025"

Industry case study placement documenting our client's record-breaking Ramadan campaign, establishing them as the benchmark for seasonal marketing in the UAE.

September 2025Case Study
"

Dubai Prod didn't just write a press release — they crafted a story that Gulf News ran as a front-page feature. Our product launch generated 3× the traffic we planned for, and we had investor calls booked within 48 hours of publication.

Faisal Al Mansoori
CEO, TechFlow Dubai
Why Choose Us

Why Dubai Brands
Trust Us for PR

We've been building brand reputations in Dubai since 2019. Here's what makes us different.

01

Real Journalist Relationships

We don't use generic press lists. Every pitch goes to a specific journalist we have a direct relationship with — by name, on a first-name basis. This personal approach is why our pickup rate is 98% while the industry average is under 30%.

02

Crisis-Ready, Always

Reputation crises don't wait for business hours. Our team has a 24/7 crisis response protocol and has successfully managed reputational crises for brands across hospitality, real estate, finance, and FMCG in the UAE and across the region.

03

Bilingual, Bicultural Team

Our PR team works in both English and Arabic, with deep understanding of both the international media landscape and the Arabic-language press. We navigate cultural nuances that mono-lingual agencies simply miss.

04

Measurable Results, Always

We measure PR by its business impact — not just clip counts. Every campaign is tracked for estimated media value (EMV), sentiment, share of voice, and downstream business metrics like web traffic, leads, and brand search volume.

How We Work

From Brief to
Front Page

Our proven 4-step PR process turns your story into coverage that builds your brand.

01

Brand & Media Audit

We analyse your brand's existing media presence, identify untold stories, audit competitor coverage, and map out every media opportunity available in your space.

02

Story Development

We craft compelling narrative angles — not press releases. Stories that are genuinely newsworthy, editorially strong, and strategically aligned to your business goals.

03

Targeted Media Outreach

Personalised pitches delivered directly to the right journalists, at the right publications, at the right time — using our deep relationships to maximise pickup rate.

04

Coverage & Reporting

Full media monitoring, coverage reports with EMV calculations, sentiment analysis, and strategic recommendations to amplify earned media across your owned channels.

Ready to make headlines?

YOUR BRAND
DESERVES TO BE
HEADLINE NEWS

Tell us your story. We'll find the angle, write the narrative, and secure coverage in the publications your audience reads every day.

WhatsApp Us Now Send a Brief
500+
Media Placements
98%
Pickup Rate
200+
Journalists Network
7+
Years in Dubai PR